Virtual Talent Created for New Honda Accord Campaign by Saddington Baynes

Saddington Baynes created photo-realistic 'Virtual Talent' for many of the lifestyle shots for a recent Honda Accord campaign.

The cutting-edge 3D scanning technique Saddington Baynes employed for the campaign allows more flexibility to design and deliver both stills and animated visual content. 

Use of virtual talent is a truly revolutionary alternative to ‘shooting’ talent because, by capturing them in 3D in super-high detail, the talent are available for use in more than just the current campaign — with the adaptability and capability of matching any camera position, lighting condition and location into which they are placed. 

Saddington Baynes is always looking for industry-leading ways to enhance the creative process, while giving clients ultimate versatility and efficiency. The use of virtual talent does just this, and is expected to become the standard for many applications in the future.



Francisco de Deus Photographs Amazon Prime Day Imagery

"The Prime Day 2017 event grew by more than 60 percent compared to the same 30 hours last year, and sales growth by small businesses and entrepreneurs was even higher. More new members joined Prime on July 11 than on any single day in Amazon history. Tens of millions of Prime members made a purchase on Prime Day 2017, more than 50 percent higher than the prior year."

Saddington Baynes STATUE

Saddington Baynes is constantly looking for new ways to showcase their skills, with industry-leading techniques that help clients get show-stopping results. SBLabs latest study creates an epic moment of a Muay Thai battle, frozen in time utilizing full-body 3D photo scans. SB focused on using advanced procedural displacement developments, complex shaders and dynamic particle simulations to bring to life this epic animated story with unparalleled attention to detail.

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Staudinger+Franke for Amazon Prime Video

Measure Perceptions of Imagery with Engagement Insights® a Saddington Baynes Innovation

Saddington Baynes is launching Engagement Insights® which leverages years of neuroscience expertise to delve into the previously inaccessible non-conscious perception of brands, revealing how people really react emotionally to imagery.

• Support your creative intuition and optimize the visual impact of your campaign imagery, before it's launched. 

• Know you are hitting the right emotional notes for your audience.

• Help discern which imagery is likely to perform best for social media posts. 

• Use EI to gain an advantage in your next pitch. 

Saddington Baynes has helped create memorable brand experiences through sensational imagery for over 25 years. In that time SB has found the biggest indicator of success is emotional impact which helps client partners stand out and grow in the competitive marketplace.''

Learn more about Engagement Insights®

Watch Explainer Video