Honda HR-V by Saddington Baynes

Working in partnership with Digitas LBI, Saddington Baynes created three feature animations illustrating the new HRV's key selling points. This included its exterior and interior design as well as the vehicle's safety features. Using full 3D data for the entire car, Saddington set about orchestrating the various stages of how the HRV could assemble to convey a sense of precision and grace that would mimic the car's design, down to the last bolt. Once the CG was locked down, SB shot various close up live action pieces showing driver interaction, alongside the various technology features that then where integrated into the final production.

The resulting animation literally gets right under the skin of Honda's new model and shows what the HRV has to offer.