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Saddington Baynes Creates
:06 :10 and :15 OLVs for
Tommy Hilfiger
IMPACT INTENSE

Saddington Baynes' most recent animation project for the new Tommy Hilfiger fragrance, IMPACT INTENSE. The brief: create animatics for a sequence of close-up shots of the bottle itself, along with animations ranging from six to 15 seconds. Saddington Baynes also produced the end-tags for four of the campaign TV spots.

Over the course of three weeks, Saddington's team of CGI artists produced photorealistic visuals featuring sleek lighting and reflections combined with dynamic camera angles.

The final result consists of a modern, stylish animation, with rich contrasting colors in Tommy Hilfiger’s signature red and blue, with contrast and color enhancement.

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