Saddington Baynes for the
Mobile Stroke Unit

Saddington Baynes created a visual metaphor of a hospital scene inside the rear of an ambulance for New York nPresbyterian's Mobile Stroke Treatment Unit's OOH, print and digital campaign.

In order to model a CG version of the ambulance, SB required a variety of reference imagery, including the hospital hallway, background and talent. With three different locations, two in the US and one in the UK, it was essential to ensure that all camera set ups and angles were precise in order to create a believable image.

SB lit, built and blended the photographic elements with CG before grading and retouching in post to bring to life this beautiful campaign for New York's Times Square.


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