Strongbow for Strongbow Cloudy Apple Cider
Having worked on the ’Dark Fruits' and 'Citrus Edge' Strongbow campaigns, Saddington Baynes was delighted to be selected to bring Strongbow's new Cloudy Apple cider product to market, in Heineken's largest launch campaign to date.
From initial concept visuals to a fully realized multi-channel campaign, Saddington Baynes created modular assets for print and digital poster sites and a TVC, plus bus wraps and special build sites including the main escalator space at London's Euston and a 100ft tunnel at London Angel's tube stations. Mixing stills and live action shoot production with virtual environments, character animation, particle simulations and complex VFX Saddington Baynes worked around the clock to bring the concept to life in just six weeks.
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