DuPont - It's What's Inside

Make every bite matter more - this time The Post Office partnered with Ogilvy & Mather New York, for the launch of the global positioning and the creative platform "It's What's Inside". This creative platform for DuPont Nutrition & Health, highlights the tangible and intangible "ingredients" that go inside the foods, drinks and supplements.

It's not just the physical ingredients that make food taste better and last longer, it's the science, solver mindset, insights and knowledge that delivers value to DuPont customers, and consequently for everyday consumers.

The Post Office has created campaign visuals as the mixture of photography, retouch and CGI. The images were created not only to educate but also to please your eyes.



Client: DuPont Nutrition & Health
Global Communications Leader: Ruth Farrell
Brand & Internal Communications: Sarah-Jane Jumppanen
Communications Manager: Barbara Robleto

Agency: Ogilvy & Mather NY
Global Creative Director: David McMillan
Associate Creative Director: Melissa Evans
Group Account Director: Rasika Narang
Account Supervisor: Dory Giannos
Content Producer: Jessica Fiore

Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producer: Aleksander Kmiecik
Art Director: Karol Klonowski
Photographer: Szymon Świętochowski
Photo Production: Bartosz Cerkaski
Lead 3D Artist: Anna Mierzejewska
Modeling: Łukasz Skurczyński, Jakub Włodarczyk, Anna Mierzejewska
Texturing: Jakub Włodarczyk, Łukasz Wiktorzak, Marcin Kowalski, Anna Mierzejewska
Shading: Anna Mierzejewska, Paweł Szklarski, Piotr Nowacki, Jakub Włodarczyk
Retouch: Piotr Frączkowski, Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak
Business Unit Director: Marcin Molski
Food Stylist: Joanna Sikora
Mockup Artist: Jarosław Polowiec
Agent: Bernstein Andrulli Matthew LeBaron