MOM?!

What happens when you are in your mid-thirties and despite the digital era you still share feelings for the analog tools? Well, you play and you mix them all!

Everyone knows that working in the creative studio is pretty engaging. However, it’s important to keep some creative space to create things simply not for sale. And you know what, it’s not about a strict plan, it’s about a good time with great people.

Martial Arts of creative tools
The Post Office started with modeling the shape and printing it in 3D. Later on, they painted it with all the colors they had “in stock”. What was wanted most? To play with ice. They photographed a huge ice cube (ironed it to make the shape right), from all the angles needed to be used in postproduction. The final step was to join all the digital forces and create one piece, pretty awkward piece, though.

MOM? Is that you?!

Concept

Making Of

Credits

Executive Creative Director: Piotr Jaworowski
Concept Artists: Michał Lisowski, Michał Urbański
Modelling: Mikołaj Piszczako, Łukasz Skurczyński
3D Artist: Maciej Łypik
Digital Artists: Piotr Frączkowski, Łukasz Wiktorzak, Maciej Mizer, Marcin Kowalski
Photographer: Szymon Świętochowski
Photo Session Producer: Bartosz Cerkaski
Mockup Artist: Jarosław Polowiec
Photo making of: Andrzej Stawiński