Smiling Fish

Colgate is committed to finding a sustainable way to do business. With the new Smile for Good toothpaste being launched, the recyclable packaging technology is being rolled out across the world.

This creative work is designed to show how the sustainable solution will do benefit for the marine lives even when we finish using the product, and all sea creatures will smile.


Agency: Ogilvy HongKong / RedFuse HongKong
Reed Collins – Chief Creative Officer APAC
Kenny Choo – Executive Creative Director APAC
John Koay – Executive Creative Director HK
Matthew Nisbet – Executive Creative Director HK
Richard Sorensen – Creative Director
Soenar Jayadi Santoso – Senior Art Director

Production: Ars Thanea