Gaggenau “Grand Masters” by Saddington Baynes
Gaggenau Grand Masters explores the fusion of imaginative still life food compositions and inspired culinary showpieces, all focused around the master that makes it all come together – the combi-steam oven.
Saddington Baynes Creative Director conceptualized the storyboard and look development based on the brief. Applying the avant-garde aesthetic Saddington had established for Gaggenau during previous films, their in-house videographer shot the visuals of the artist and chef applying their creativity on canvas and plate respectively. While on set Saddington also provided VFX solutions to create an efficient shoot process that seamlessly blended CGI. The Inspiration for the still life images came from classic paintings. The results are both stunning and emotive.
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