Orangina - Shake The Pulp

The Post Office was approached by their friends from Achtung! Amsterdam, to take care of two key visuals production for the Orangina campaign. They wanted to keep a realistic look, but the main goal was to show Orangina™ natural ingredients at its best. They set a photo shoot in Poland an started with photographing the liquid. They used gallons of orange juice to finally capture the perfect vibe. Once the photo shoot was successfully over, Ars Thanea retouchers and CGI team joined forces to connect all the layers.

Credits

Client: Orangina
Agency: Achtung!
Creative Production Studio: Ars Thanea

Executive Creative Director: Peter Jaworowski
Producer: Marcin Molski, Łukasz Janczuk
Art Director: Karol Klonowski
Concept Artist: Krzysztof Rosłan
3D Artist: Anna Mierzejewska
Retoucher: Piotr Frączkowski
Photography: Szymon Świętochowski
Photo Production: Bartosz Cerkaski
Mockup Artist: Jarosław Polowiec
Business Unit Director: Marcin Molski