Pernod Ricard reached out to partner with Motofish and Blake Shelton to help launch a new RTD brand, Smithworks Hard Seltzers.

The spirit of the Heartland takes a little trip down to the lake. It’s the perfect location to invite some friends over and introduce their latest creation – Smithworks Hard Seltzer. 

Pernod Ricard asked Motofish for everything it would take to launch a new product - a 30 second spot, stingers, teasers, social content, stills and images for POS and advertising. Motofish jumped in, developing the creative and production that would work for the brand and deliver on the ask.

Creative Direction: Motofish
Director: Chris Cumming
Stills: Chris Cumming / Greg Sweney
Copywriter: Max Godsil
Production: Motofish
Edit: Motofish
Client: Pernod Ricard