One of Australia's best looking (and smelling) freelance comedy and VFX directors, Joshua Logue carved out a career in the design space, before moving into music video directing, live action and animation.
Armed with a background in graphic design and art direction, Joshua launched Sydney-based multi-disciplinary design studio Mathematics in 2000. The studio specialized in the music, advertising and publishing industries. In his role as creative director, Logue worked up a taste for impressing global heavy hitters Warner Bros. Records, Capitol Records, Sony US, UK and Virgin. Producing content, interactive design, print artwork and motion graphics, Mathematics saddled up with superstars such as Eric Clapton, Madonna, The Vines, Michael Buble, Pink, Tim McGraw, The Flaming Lips, Slayer and Paris Hilton, yes Paris Hilton!
His portfolio now spans across music videos, TV commercials, documentary, interactive and experiential, 2D and 3D animation. He has directed over 90 music videos. Logue is highly saluted for his conceptual vision on Empire of the Sun’s mesmerizing hit ‘Walking On A Dream’, which gained him an ARIA for Best Music Video.
Joshua's performance and narrative skills lay in creating or developing characters that make us laugh, cry, cringe or just weird us out.
Over the past few years, Josh has been busy in the commercials space producing clever results for Bose, Google, Toyota, MAC, McDonald's, Microsoft, Heineken, MTV, KFC, Nestle. He has directed cross-platform campaigns for VISA, ING, Mountain Dew, Virgin Airlines, Samsung, Vodafone and Hungry Jack’s.
Joshua is also a partner in the Sydney based music composition company Electric Sheep Music, specializing in TVCs, film, documentary, gaming and all things sound. That said, don’t let him near a piano or guitar.
Joshua is adorned with many industry accolades, from the Cannes Int. Advertising Festival, IdN Magazine, Shots Magazine, the St Kilda Festival and the ARIA Awards, to name drop a few.
Joshua is commonly referred to as ‘the second funniest guy in the office’.
Specialties: Comedy, Performance and VFX/Visual Director, Music videos, TV commercials, documentary, interactive and experiential, 2D and 3D animation
Select Clients: Bose, Google, Toyota, MAC, Lion Nathan, McDonald's, Telstra, NRL, Stellar Magazine, Cancer Institute, Microsoft, Heineken, MTV, Tim Tams, KFC, SBS, ABC, Masters Milk, Microsoft, Nestle, AIM, VISA, ING, Mountain Dew, Virgin Airlines, Samsung, Optus, Commonwealth Bank, Lynx, Vodafone, Tourism Tasmania, Nando’s, Hungry Jack’s and SBS World Movies